- The Intention
- The Ingredients
- The Ritual
- The OJOOK Story
Restoring and refreshing to teeth on a physical and alchemical level, OJOOK's wildly effective everyday toothpaste unites transformational nano-hydroxyapatite and Jukyeom for serious results. Reducing plaque buildup and bacteria while restoring tooth enamel, nano-hydroxyapatite helps to remineralize by repairing small holes, preventing cavities, brightening teeth, and alleviating tooth sensitivity (fun fact: it was originally used by NASA astronauts to help restore minerals lost in the absence of gravity). Jukyeom - an ancient medicinal salt baked 9 times in bamboo - has been used in Eastern medicine for thousands of years. Its alkaline property and rich mineral content harmonize the mouth's microbiome and chemistry, neutralize the acidic environments cavity germs love, and relieve mouth sores and inflammation (another fun fact: the labor intensive roasting method created by generations of salt masters takes up to 1,300 days). Developed with dentists for efficacy, made with immense integrity, and brought to life to helping to elevate oral care routines to rituals, this toothpaste is next-level goodness. Savor it with all five senses.
3oz
Glycerin, Aqua/Water/Eau, Hydrated Silica, Maris Sal/Sea Salt/Sel Marin, Hydroxyapatite (nano), Sodium Bicarbonate, Xanthan Gum, Potassium Chloride, Mentha Piperita (Peppermint) Oil, Sodium Cocoyl Glutamate, Menthol, Pinus Sylvestris Oil, Xylitol
Apply toothpaste to a dry toothbrush, brush, and rinse. Avoid any food or drink for 30 minutes after use for the best results. Store at room temperature. Do not use if the aluminum tube is punctured or damaged before opening.
After consumer product executive Youn Chang became a mother, her sense of urgency on wellness and sustainability shifted. What she knew intellectually became what she believed in her heart, and previous nice-to-haves became must-haves for her daughter and future generations. Youn decided to launch a brand that would bring her knowledge on Eastern wellness philosophy to the U.S. - a philosophy that teaches wellness as cumulative habits and daily rituals with a long-term horizon rather than quick fix solutions. OJOOK was born with Youn's vision to transform mindless routines into mindful rituals that create harmony between the mind, body, and environment.
The Intention
Restoring and refreshing to teeth on a physical and alchemical level, OJOOK's wildly effective everyday toothpaste unites transformational nano-hydroxyapatite and Jukyeom for serious results. Reducing plaque buildup and bacteria while restoring tooth enamel, nano-hydroxyapatite helps to remineralize by repairing small holes, preventing cavities, brightening teeth, and alleviating tooth sensitivity (fun fact: it was originally used by NASA astronauts to help restore minerals lost in the absence of gravity). Jukyeom - an ancient medicinal salt baked 9 times in bamboo - has been used in Eastern medicine for thousands of years. Its alkaline property and rich mineral content harmonize the mouth's microbiome and chemistry, neutralize the acidic environments cavity germs love, and relieve mouth sores and inflammation (another fun fact: the labor intensive roasting method created by generations of salt masters takes up to 1,300 days). Developed with dentists for efficacy, made with immense integrity, and brought to life to helping to elevate oral care routines to rituals, this toothpaste is next-level goodness. Savor it with all five senses.
3oz
The Ingredients
Glycerin, Aqua/Water/Eau, Hydrated Silica, Maris Sal/Sea Salt/Sel Marin, Hydroxyapatite (nano), Sodium Bicarbonate, Xanthan Gum, Potassium Chloride, Mentha Piperita (Peppermint) Oil, Sodium Cocoyl Glutamate, Menthol, Pinus Sylvestris Oil, Xylitol
The Ritual
Apply toothpaste to a dry toothbrush, brush, and rinse. Avoid any food or drink for 30 minutes after use for the best results. Store at room temperature. Do not use if the aluminum tube is punctured or damaged before opening.
The OJOOK Story
After consumer product executive Youn Chang became a mother, her sense of urgency on wellness and sustainability shifted. What she knew intellectually became what she believed in her heart, and previous nice-to-haves became must-haves for her daughter and future generations. Youn decided to launch a brand that would bring her knowledge on Eastern wellness philosophy to the U.S. - a philosophy that teaches wellness as cumulative habits and daily rituals with a long-term horizon rather than quick fix solutions. OJOOK was born with Youn's vision to transform mindless routines into mindful rituals that create harmony between the mind, body, and environment.